What in the Waste is a brand dedicated to raising awareness about the impact of everyday consumer habits on the fast fashion industry. This campaign highlights the critical issues associated with fast fashion and emphasises the role consumers have for change. Instead of positioning as a competitor in the market, It focuses on promoting pre-existing companies that are already making positive moves in sustainability. Alongside this it provides practical guidance on how people can help from home rather than leaving it to the big organisations.
Matt Scoones is a multimedia designer who loves to explore a wide expanse of creative techniques to form a graphical project.