As a passionate enthusiast of character-driven branding and colourful packaging, I explored retro-style illustrations to brand a canned Kombucha drink. Drawing inspiration from vintage fruit stickers, I crafted engaging advertising content to promote the brand and emphasize its unique benefits. Designed for a health-conscious and adventurous millennial and Gen Z audience, Sparkle stands out with its vibrant, bold, and inviting aesthetic. Whimsical illustrations on the packaging captivate shoppers in the supermarket, while transparent ingredient sourcing and production processes foster consumer loyalty.
As an aspiring art director, brand designer, and strategist, I developed a Kombucha drink brand for this project. My design choices were guided by consumer psychology, market reports, current trends, and my personal passion for all things cute and colourful 🙂